Christina Pomoni's Blog

Five Mistakes To Avoid When Changing Careers

christinapomoni — Mon, 03 Oct 2011 12:39:12 +0000

Career changes are always challenging. Your current job may not be interesting enough, or you may be experiencing job burnout or maybe your company is going out of business. The reasons may vary, but the bottom line is that if it’s your sole decision to make a career change, you have to consider common career change mistakes before jumping to a new career field.

#1: Lack of career change plan

Seeking to change career without a career plan is perhaps one of the biggest mistakes you can make. You need to craft a career change strategy in order to know a) Why you want to change career and b) How you will accomplish a successful career change.

Tips For Effective Marketing With Twitter

christinapomoni — Mon, 03 Oct 2011 12:37:05 +0000

Social media advertising has become a mainstream marketing and advertising tool. By using the power of social networking, large and small business target specific customer groups and promote their products and services, making social media advertising a leader in the new marketing era.

Twitter is a powerful promotional tool with a great potential of social communication between businesses, customers, partners, friends and colleagues. By instantly delivering the marketing message to a community of 300 million registered users, Twitter is widely used by businesses that aim to give voice and personality to their brand. With its ease to follow, blog and tweet, Twitter has evolved into a qualified tool of online marketing and an excellent component of social networking.

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How To Use Google Analytics

christinapomoni — Mon, 03 Oct 2011 12:28:17 +0000

Being one of the leading website analytics solutions, Google Analytics is becoming an increasingly popular tool generating detailed statistical information about the traffic driven to a website. When linked to a website, Google Analytics features nicely presented charts and graphs to provide information about where and how traffic is directed to website as well as referring traffic and keywords that land traffic to the website.

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The Best Way To Find Sponsors For Your Event

christinapomoni — Mon, 03 Oct 2011 12:26:37 +0000

Great business ideas need to be regarded as great sponsorship opportunities. In the competitive business realities of today, enticing an organization to sponsor an event requires a harmonization of multiple factors.

One of the most common reasons that an organization would be interested in sponsoring an event is if a large audience or a particular target market could be reached. Sponsorship is, in effect, investment of time and money and sponsors trust a company and its reliability to gain exposure and promote a product to a large cluster of professionals.

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How Customer Behavior Can Cause Sales Plans To Change

christinapomoni — Mon, 03 Oct 2011 12:24:54 +0000

Understanding customer behavior is a fundamental element of strategic planning for most organizations. The needs of consumers in the different markets differentiate one organization from another and drive a strategic plan to develop a customer base that can be profitable. Sometimes, a gap occurs between what organizations think about their customers and what customers actually expect from an organization.

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Effective SEO Techniques For An Online Business

christinapomoni — Mon, 03 Oct 2011 12:22:57 +0000

Search Engine Optimization (SEO) is the driving force behind the success of online businesses. “Search-engine friendly” websites establish a strong online presence by attracting new visitors and converting them into regular customers. With the proper implementation of basic SEO techniques, a website can achieve a higher ranking in the search engines results pages (SERPS).

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Realities of Paid Blogging

christinapomoni — Mon, 03 Oct 2011 12:16:40 +0000

Over the past years, paid blogging has gone mainstream. More and more people create blogs and add monetization tools in the hope of increasing their income through paid advertising. This is not necessarily a bad strategy on the condition that 1) your blog has a reason to exist in the blogosphere and 2) advertising is not aggressive and bland. In fact, if you don’t place any ads in your blog, people will notice that something is missing. But, before getting there you have to know why you need to start a blog and how you plan to maintain it to meet your short- and long-term goals.

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Common Retirement Planning Myths

christinapomoni — Mon, 03 Oct 2011 12:12:33 +0000

Retirement changes your life drastically and hopefully for the better. Some people tend to think that retirement is all about money, but the truth of the matter is that retirement is a lifestyle, it is a choice of life and you choose a particular lifestyle for your golden years based on the decisions you make during the years of employment. However, as there are many retirement myths that are often misleading, many people tend to make the wrong decisions and therefore they are more likely to ruin their retirement, not only in terms of accumulated money, but mostly in terms of quality of life.

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FAQs About Auto Insurance and Natural Disasters

christinapomoni — Mon, 03 Oct 2011 11:46:41 +0000

Hurricane Katrina, the Southeast Asian Tsunami and the recent Japanese earthquake have been major natural disasters around the globe over the last years. When looking to purchase auto insurance, make sure to include the possibility of a natural disaster. Also, keep in mind that most reputable insurers provide collision coverage, but not all of them cover damages incurred from natural disasters.

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Effective Networking Techniques To Boost Sales

christinapomoni — Mon, 03 Oct 2011 11:43:15 +0000

In the competitive market environment of today, customers are more sophisticated and consumer preferences have shifted to a more demanding scheme, requiring consumer needs to be met immediately and successfully. As a result, the job of the salespeople has become increasingly demanding requiring them, not only to continually building a rapport with their customers, but also to continually expanding their network of contacts. In this context, networking is an effective method for salespeople to increase their credibility, and, most importantly, to boost their sales and profitability.

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